Style with a Conscious Heart

At Da Blue (WEAR DA BLUE LLP), we believe that what you wear should tell a story - not just about your style, but about your values.

Founded by Shama and Pratik Shukla, a passionate couple, our brand was born out of a shared vision to bridge the gap between high-end design and everyday wearability. We started this journey in 2025 because we saw a need for fashion that refuses to compromise: clothes that are as durable as they are beautiful, and as ethical as they are elegant.

Under their leadership, we are on a mission to provide high-quality, timeless pieces that look good today and last for years. From the first sketch to the final stitch, Pratik and Shama ensure that Da Blue prioritizes small-size batches in production.

We aren't just selling clothes; we’re building a community - led by a family of fashion enthusiasts - who care about how they show up in the world.